Good brands have good design. Great brands have Heart and Logic.

Great branding is

We are an independent, authentic and creative brand agency

We understand that a strong sense of brand identity gives us all the ability to chase our goals with confidence. That’s where we come in. We cultivate, create and refresh brands using a purpose driven approach that will allow you to engage your customers in more meaningful ways. With a core focus on innovative design, we lead with creativity and follow through with quantifiable insights. Whether you’re starting a new business or considering rebranding, we believe that a touch of heart and a dash of logic can help you grow your business with a sense of pride.

Brands made with

Branding strategy with a two-pronged approach

We’ve spent the last decade and a half deconstructing and studying successful brands. Based on our research we believe the strongest brands are all distilled from two very basic elements:

Heart

All decisions are fundamentally made on an emotional level. In other words, we decide with our hearts. Truly strong design, elicits emotions that forge memories and fuel engagement in return.

Logic

We understand that with great design comes great responsibility. That’s why we weigh the outcomes of our strategies carefully and use analytical metrics to quantify success (and failure).

Meet the hearts behind the logic

Tyler
Thurston

Partner / Creative Director

As a part-time professor at Georgian College, Tyler draws upon his experience teaching to help his team continue to grow and evolve in the ever-changing digital landscape, making sure the H&L team is well equipped for all types of creative problem solving.

Ashley
Hazelwood

Partner / Design Consultant

A green-thumb at heart, Ashley cultivates client relationship the way she would her garden, with warmth and attention. If she’s not in front of her computer, she’s likely pruning her roses… She’ll email you in the morning.

Paige
DeMone

Design Manager

Paige is the type of person who get’s trigger happy with the label maker. She’s organized, prepared and beyond chipper. All of the above makes her a great project manager. If she can’t untangle your scope of work, no one can.

Chris
Quental

Illustrator + Motion Designer

Chris is a whiz-bang with a pencil and sketchbook, and he’s even sharper with the vectors! He’s a talented designer, but most days he’s inside Adobe Illustrator cooking up illustration assets for complex topics where a simple image just won’t cut it.

Caitlyn
Trelford

Layout Designer

Caitlyn is a light-hearted, detail-oriented person who gets great satisfaction out of a good design challenge, including presentation cleanups, eBooks, and brochures. She loves her work and her family fiercely, and when she’s not in front of a computer you can find her talking about Taylor Swift to anyone who will listen.

Christopher
Tran

UX + UI Designer

Christopher likes to take things apart just to see how they work, including but not limited 3D printers and in a professional capacity, user experiences. He believes that we must first understand how users interact and engage with product before it can be improved. When he’s not prototyping, he’s playing card games, video games… basically anything that ends with games!

Shaima
Khalid

Web Designer

With a rich history of volunteer services and non-profit work, Shaima’s skills are only matched by her kindness. With a major in Software Engineering and a diploma in Graphic Design, not only can she code your website, but she can design it too! Shaima has a passion for continuous learning and growth that helps our team continually innovate.

Ready to add some Heart and Logic to your brand?

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